A Study on the Interaction Effects of Avatar-Based Online Lectures: Focusing on Real-Time Q&A, Response Speed, and Language Style
Online learning often faces limitations due to unidirectional communication, where unresolved inquiries can disrupt learning flow and lead to student attrition. To address this issue, this study conducted a 2 × 2 factorial experiment (N = 52) using an AI avatar-based real-time Q&A system. The experiment manipulated two factors: response speed (fast vs. slow) and linguistic style (conversational vs. formal). The findings indicated that although the real-time Q&A function did not significantly improve mean learning achievement, it demonstrated a “stabilization effect” by reducing the variance in achievement scores. While the main effects of response speed and linguistic style were largely non-significant, a crossover interaction pattern with a medium effect size was observed for social presence and cognitive load. Specifically, social presence was notably higher in the conversational-fast and formal-slow conditions. Despite the statistical limitations of this small-scale pilot study, the findings provide preliminary evidence for the potential effectiveness of AI avatar-based interaction design in enhancing the online educational experience.